Skip to main navigation menu Skip to main content Skip to site footer

Articles

Volume 49, Number 2 (2020)

“Let’s drop in on our friends at Sunnybrae”: CBC Radio’s The Gillans, Agricultural Reform, and Rural Change in the Maritimes, 1942-1972

  • David L. Bent
Submitted
January 31, 2021
Published
2021-01-31

Abstract

CBC radio’s long-running serial The Gillans (1942–1972) was conceived as a popular means to encourage Maritime farmers to make their operations more efficient, scientific, and market-oriented. In doing so, it was hoped the show could help bolster the Maritime provinces’ struggling farm economies and their winnowing rural societies. Examining the content and messages of program’s scripts offers insights into the process of agricultural modernization that was underway in the Maritimes during the mid-20th century, and also into how farmers coped with the impact modernization had on agriculture and on rural life in general.