The FJFNB participated in the deliberations that led to the creation of the Jeux de la francophonie canadienne (JeuxFC) and continues to organize the New Brunswick delegation for this largest gathering of Francophone youths in Canada. This text first provides a look back at the genesis of the JeuxFC. Although the goal of the games was and still is agreed upon, different formulas have been put forward to achieve it. The strategy favoured by the FJFNB, which focuses on excellence, represents one of the poles in this debate, which has led to a new formula for the JeuxFC that ensures their continued success while allowing provincial youth associations to participate with distinct approaches. The purpose here is to document the FJFNB’s choices in these discussions in comparison to other delegations to the games and in the context of the positions that guide other Francophone games. The study of New Brunswick’s strategy in 2008 and 2017, which focuses on performance while promoting sociability, then highlights some variations in the continuity of the principles that guide the delegation towards its objectives. The text then looks at the experience of New Brunswick participants in the 2008 and 2017 JeuxFC. These teenagers clearly took advantage of these two editions to rekindle and express their Francophone pride, to stand out on the sports, arts, and leadership scene, and to interact with young Francophones from across the country.