This article examines the New Brunswick New Democratic Party’s increasing irrelevance post-2000. With successive one-term governments, the NDP has been unable to capitalize on voters’ desire for change, while watching the Green and People’s Alliance Parties emerge and grow to supersede them. Several factors at the heart of the NDP’s struggles are illuminated, including a turnstile leadership approach, organizational challenges, and campaign strategies, while spillover effects from the federal NDP party are limited. The New Brunswick NDP currently finds itself in a precarious position—merge with one of the other provincial parties or risk becoming politically extinct in New Brunswick.