“United Breaks Guitars”: Examining <Corporate Responsibility> in Anti-Corporate Protest Music
Vol. 38 No. 1 (2011), I. Spaces of Violence and Sites of Resistance / Espaces de violence, sites de résistance
Vol. 38 No. 1 (2011)

“United Breaks Guitars”: Examining <Corporate Responsibility> in Anti-Corporate Protest Music

I. Spaces of Violence and Sites of Resistance / Espaces de violence, sites de résistance
Published 2013-02-05
Megan O'Byrne
University of Utah
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O’Byrne, M. (2013). “United Breaks Guitars”: Examining <Corporate Responsibility> in Anti-Corporate Protest Music. MUSICultures, 38(1). Retrieved from https://journals.lib.unb.ca/index.php/MC/article/view/20205
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Abstract

When Canadian singer Dave Carroll’s guitar was broken on a United Airlinesflight, he expected compensation. After a year-long battle with the airline and no results,he vowed to record and release videos for three songs about his ordeal on YouTube. Thispaper takes a critical-rhetorical approach to the study of this case. Rhetoric allows us tounderstand the implications of discursive and mediated choices on messages and society.Carroll’s act of protest demonstrates musical dissent, made even more apparent throughhis use of media. This paper examines the anti-corporate protest function of his songsthrough the lens of the ideograph .
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