Predicting New Product Success or Failure: A Comparison of U.S. and U.K. Practices
AbstractWe propose a model that allows managers to assess new product development (NPD) projects, combined with the anticipated strategy, prior to introduction and to estimate a probability of success. This model allows for an evaluation and prioritization of resource commitments. A test of this model that compares companies within the United States (U.S.) and the United Kingdom (U.K.) is provided.
How to Cite
Berkowitz, D., Wren, B. M., & Grant, E. S. (2007). Predicting New Product Success or Failure: A Comparison of U.S. and U.K. Practices. Journal of Comparative International Management, 10(1). Retrieved from https://journals.lib.unb.ca/index.php/JCIM/article/view/5679
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