Brand Equity in the Drinkin' Box Market: Canadian vs. American

Authors

  • Wendy Wilson University of New Brunswick, Canada
  • Ming Ouyang University of New Brunswick, Canada
  • Shelley M. Rineha University of New Brunswick, Canada
  • E. Stephen Grant University of New Brunswick, Canada

Abstract

This study identifies organizational learning practices that globally oriented small and medium-sized firms could carry out. Suggestions from managers were analyzed using Nud*ist and HOMALS programs. The results indicate that formal as well as informal learning practices could be used following a pollination model in order to obtain explicit and tacit knowledge. However, the content and the learning practices to be adopted are dependent, among other things, on the position, tasks, and career needs of the beneficiary.

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Published

2004-08-01

How to Cite

Wilson, W., Ouyang, M., Rineha, S. M., & Grant, E. S. (2004). Brand Equity in the Drinkin’ Box Market: Canadian vs. American. Journal of Comparative International Management, 7(2). Retrieved from https://journals.lib.unb.ca/index.php/JCIM/article/view/458

Issue

Vol. 7 No. 2 (2004)

Section

RESEARCH ARTICLES

License

Papers accepted become the copyright of the journal, unless otherwise specifically agreed.