Creative Industries’ Entrepreneurial Success: Social Capital, Networks, and Internationalization Strategy

Authors

  • Abdoulkadre Ado University of Ottawa, Telfer School of Management, Ottawa, Ontario, Canada
  • Massa Idriss Diamouténé University of Montreal, HEC Montreal, Montreal, Quebec, Canada

DOI:

https://doi.org/10.55482/jcim.2023.33460

Keywords:

creative industries, social capital, culture, internationalization, Africa, developing economy

Abstract

The purpose of this study is to explain the success factors of business ventures in creative industries. By analyzing three types of festivals in three countries through the perspectives of entrepreneurial success, internationalization, and management, the paper explains how business ventures in creative industries from developing economies mobilized key factors to succeed. The study particularly focuses on identifying the types of partners, channels, and strategies that entrepreneurs in creative industries mobilized to achieve international success. Using data from publicly available online sources to categorize important factors for success, the paper argues that social capital-based view may explain success in creative industries better than resource-based or knowledge-based views although the combination of the three perspectives is deemed necessary. Founders’ personal social capital (connections and networks) appeared particularly important for entrepreneurial success in creative industries. The importance of social capital is perceivable in national and international success and is also applicable, to some degree, to the contexts of both developing and developed economies.

Author Biographies

Abdoulkadre Ado, University of Ottawa, Telfer School of Management, Ottawa, Ontario, Canada

Abdoulkadre Ado (PhD) is a tenured associate professor of international business and global management at the Telfer School of Management, University of Ottawa, Canada. His research focuses on global trade, international investments, economic digitalization, technology transfer, sustainable digital entrepreneurship, multilateral cooperation, and international development. His work in these areas has been widely published in peer-reviewed journals and professional outlets. He has a significant experience with leading universities and top international institutions in areas of international business, trade, development, and cooperation focused on Africa. He sits on various expert panels, boards, and committees at the national and international levels.

Massa Idriss Diamouténé, University of Montreal, HEC Montreal, Montreal, Quebec, Canada

Massa Idriss Diamouténé is a master’s student in management sciences at the University of Montreal (HEC Montréal) with a specialization in strategy. Before joining HEC Montréal, he obtained his bachelor’s degree in commercial sciences at the University of Ottawa. Currently, he is working on his final master’s project which revolves around the internationalization strategies of municipalities and economic diplomacy aimed at attracting foreign investments.

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Published

2023-12-18

How to Cite

Ado, A., & Diamouténé, M. I. (2023). Creative Industries’ Entrepreneurial Success: Social Capital, Networks, and Internationalization Strategy. Journal of Comparative International Management, 26(2), 144–158. https://doi.org/10.55482/jcim.2023.33460

Issue

Vol. 26 No. 2 (2023)

Section

Research Articles

License

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