Diao, Maguette Teuw, and Balla Doucoure. “Implementing Strategic Orientations in SMEs: The Role of CEO’s Market Orientation ”. Journal of Comparative International Management 25, no. 2 (December 28, 2022): 246–274. Accessed April 19, 2024. https://journals.lib.unb.ca/index.php/JCIM/article/view/33299.