BERKOWITZ, David; WREN, Brent M.; GRANT, E. Stephen. Predicting New Product Success or Failure: A Comparison of U.S. and U.K. Practices. Journal of Comparative International Management, [S. l.], v. 10, n. 1, 2007. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/5679. Acesso em: 26 apr. 2024.