WILSON, Wendy; OUYANG, Ming; RINEHA, Shelley M.; GRANT, E. Stephen. Brand Equity in the Drinkin’ Box Market: Canadian vs. American. Journal of Comparative International Management, [S. l.], v. 7, n. 2, 2004. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/458. Acesso em: 28 mar. 2024.