AU, Tom; MA, Guangqin; LI, Shaomin. Applying and Evaluating Models to Predict Customer Attrition Using Data Mining Techniques. Journal of Comparative International Management, [S. l.], v. 6, n. 1, 2003. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/442. Acesso em: 19 apr. 2024.