KNIGHT, Gary; FLETCHER, Richard. Marketing Communications Strategy in Advanced and Emerging Markets: An International Comparison. Journal of Comparative International Management, [S. l.], v. 25, n. 1, p. 125–143, 2022. DOI: 10.55482/jcim.2022.32905. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/32905. Acesso em: 29 mar. 2024.