SHARMELLY, R.; RAY, P. K. Organizational Capabilities for Mass Market Innovations in the Emerging Economies: Insights from an Automobile Firm in India. Journal of Comparative International Management, [S. l.], v. 18, n. 1, 2016. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/24421. Acesso em: 24 sep. 2020.