DRESSLER, Marc; PÄSSLER, Konstantin. Exploring Narratives of Wineries: Strategic Storytelling to Legitimize or Stand Out in Crowding Markets?. Journal of Comparative International Management, [S. l.], v. 29, n. 1, 2026. DOI: 10.55482/jcim.2026.36488. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/36488. Acesso em: 27 jul. 2026.