SHANNAHAN, Kirby L.J.; SHANNAHAN, Rachelle J.; ALEXANDROV, Aliosha. Strategic Orientation and Customer Relationship Management: A Contingency Framework of CRM Success. Journal of Comparative International Management, [S. l.], v. 13, n. 1, 2010. Disponível em: https://journals.lib.unb.ca/index.php/JCIM/article/view/18566. Acesso em: 17 jul. 2024.