Wine’s Place in the Global Beverage Markets: Insights from a New Database and Novel Trade Indexes

Authors

  • Germán Puga Centre for Agricultural and Viticultural Economics, University of Western Australia, Perth, Australia; and Australian Research Council Training Centre for Behavioural Insights for Technology Adoption, Brisbane, Australia
  • Kym Anderson Wine Economics Research Centre, Adelaide University, Adelaide, Australia; and Arndt-Cordon Department of Economics, Australian National University, Canberra, Australia

DOI:

https://doi.org/10.55482/jcim.2026.36653

Abstract

We introduce a new database on bilateral trade flows for the world’s main beverages including wine, as well as some grape-based products. We use these data to analyse the structure of wine trade in the context of the global beverage markets, and the evolution of these markets since the mid-1990s. In doing so, we employ various trade indexes, including novel indexes that we introduce in this study to measure export and import concentrations and similarities, which we use in multivariate statistical analyses. We then show that wine trade growth has increased in value, similar to that of spirits and beer, but less in quantity. This suggests a demand for lower quantities of higher-quality wine, which climate change may make harder to achieve. More pronounced excess stocks of lower-quality wine are another potential consequence of these changes in demand. We show, however, that grape-based products other than wine can be very useful in mitigating potential wine oversupply issues. Further research for diverse purposes could draw on this freely available database.

Author Biographies

Germán Puga, Centre for Agricultural and Viticultural Economics, University of Western Australia, Perth, Australia; and Australian Research Council Training Centre for Behavioural Insights for Technology Adoption, Brisbane, Australia

Germán Puga is an agricultural engineer and economist who is part of the ARC Training Centre for Behavioural Insights for Technology Adoption. He has also conducted research in climate change impact assessments and wine economics, much of it during his time at the University of Adelaide's Wine Economics Research Centre. Germán has experience in farm management and consultancy and has worked at Concha & Toro and the Argentinean Wine Corporation.

Kym Anderson, Wine Economics Research Centre, Adelaide University, Adelaide, Australia; and Arndt-Cordon Department of Economics, Australian National University, Canberra, Australia

Kym Anderson - Following doctoral studies at the University of Chicago and Stanford University, I joined the ANU’s then-Research School of Pacific Studies as a Research Fellow in Economics in 1977. I moved to the University of Adelaide’s Economics Department in 1984, was its foundation Executive Director of the Centre for International Economic Studies from 1989, and was appointed to a Personal Chair in 1991 and to the George Gollin Chair in 2007. I was on extended leave as a Ford Foundation Visiting Fellow in Seoul during 1980-81, as a Visiting Fellow at the University of Stockholm’s Institute for International Economic Studies in 1988 (sabbatical), at the GATT (now WTO) Secretariat in Geneva as deputy director of economic research during 1990-92, and at the World Bank’s Development Research Group in Washington DC as Lead Economist (Trade Policy) during 2004-07. I rejoined ANU part-time in April 2012. I am also Chair of the Board of Trustees of the Washington DC-based International Food Policy Research Institute (www.ifpri.org) and President of the international Policy Advisory Council of the Australian Centre for International Agricultural Research (www.aciar.gov.au).

Career highlights
• Being appointed a Fellow of Europe’s London-based Centre for Economic Policy Research (1992), of the Academy of the Social Sciences in Australia (1994), of the Australasian Agricultural and Resource Economics Society (2002), of the Agricultural and Applied Economics Association (formerly American Agricultural Economic Association, 2004), of the American Association of Wine Economists (2009), of the Asia and the Pacific Policy Society (2012), of the International Association of Agricultural Economists (2018), and of the Economic Society of Australia (2019);

• Being conferred with Doctor of Economics (honoris causa), University of Adelaide, 2014 and receiving a Distinguished Alumni Award from the University of New England, 2016;
• Serving on the editorial boards of numerous economics journals;
• Being a consultant to the major international economic agencies;
• Chairing the Washington DC-based International Food Policy Research Institute and the Nairobi-based International Centre for Insect Physiology and Ecology;

Published

2026-07-24

How to Cite

Puga, G., & Anderson, K. (2026). Wine’s Place in the Global Beverage Markets: Insights from a New Database and Novel Trade Indexes. Journal of Comparative International Management, 29(1). https://doi.org/10.55482/jcim.2026.36653