Wine’s Place in the Global Beverage Markets: Insights from a New Database and Novel Trade Indexes
DOI:
https://doi.org/10.55482/jcim.2026.36653Abstract
We introduce a new database on bilateral trade flows for the world’s main beverages including wine, as well as some grape-based products. We use these data to analyse the structure of wine trade in the context of the global beverage markets, and the evolution of these markets since the mid-1990s. In doing so, we employ various trade indexes, including novel indexes that we introduce in this study to measure export and import concentrations and similarities, which we use in multivariate statistical analyses. We then show that wine trade growth has increased in value, similar to that of spirits and beer, but less in quantity. This suggests a demand for lower quantities of higher-quality wine, which climate change may make harder to achieve. More pronounced excess stocks of lower-quality wine are another potential consequence of these changes in demand. We show, however, that grape-based products other than wine can be very useful in mitigating potential wine oversupply issues. Further research for diverse purposes could draw on this freely available database.
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