The Great Reconfiguration: Comparative Management and Strategic Resilience in the Global Wine Industry
DOI:
https://doi.org/10.55482/jcim.2026.36439Abstract
For over a century, the global wine industry was analyzed through the rigid lens of geographic and strategic determinism. This binary worldview partitioned the industry into two adversarial camps: the “Old World,” which leveraged the natural endowments of terroir and strict, institutionalized systems of heritage to maintain a monopoly on “authenticity,” and the “New World,” which challenged this hegemony through technological scaling, varietal branding and market-driven innovation. In this traditional framework, competitive advantage was largely static, rooted in the geological and historical “rent” of specific European appellations or the sheer productive and marketing efficiency of the Americas and Oceania.
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