Laura Catena on the Future of Global Wine Business: Innovation, Sustainability, and Global Management

Authors

  • Emiliano C. Villanueva Department of Business Administration, Eastern Connecticut State University, Windham, CT, USA
  • Nicolás Depetris-Chauvin nternational Business Management Department, HES-SO, HEG-Genève, Carouge, Switzerland
  • Mohammad N. Elahee Department of Entrepreneurship, International Business & Strategy, Quinnipiac University, Hamden, CT, USA

DOI:

https://doi.org/10.55482/jcim.2026.36438

Abstract

The global wine industry has undergone a significant transformation, redefining the traditional boundaries between the “Old World” and “New World” (Villanueva et al., 2023). Argentina’s role in this shift is particularly noteworthy. Historically, the Argentine industry was a high-volume, domestically oriented producer of bulk wine with a negligible international presence (Merino, 2019). However, starting in the 1990s, the sector underwent a radical “Export Emergence,” driven by a shift from commodity-grade table wine to high-quality, differentiated varietals, most notably Malbec (Artopoulos et al., 2013).

Author Biographies

Emiliano C. Villanueva, Department of Business Administration, Eastern Connecticut State University, Windham, CT, USA

Emiliano C. Villanueva is Professor and Chair of Business Administration at Eastern Connecticut State University in the United States. He earned his OIV Wine MSc in management and marketing from the University of Paris and his Ph.D. in economic history, with a dissertation in international wine business, from the University of Barcelona. Dr. Villanueva is a wine business scholar. His research interests are in the areas of wine international trade and wine exports (wine international business), wine business performance (wine management), and wine consumer demographics and wine tourism (wine marketing); he is a permanent member of the International Wine Organization (OIV) and the American and European Associations of Wine Economists (AAWE).

Nicolás Depetris-Chauvin, nternational Business Management Department, HES-SO, HEG-Genève, Carouge, Switzerland

Nicolás Depetris-Chauvin is an Associate Professor in the International Business Management department at HES-SO/Haute École de Gestion Genève, Switzerland. He has held academic positions at institutions such as the University of Oxford, the University of California at Berkeley, Sciences Po Paris, Dubai School of Government, and the University of Buenos Aires. His research spans international trade and finance, agricultural commodities, and wine economics. In wine economics, Dr. Depetris-Chauvin delves into the complexities of quality differentiation and its impact on wineries' export performance, the influence of country-of-origin biases on wine judgments, and the evolution of the global wine industry. He also explores cultural factors affecting wine perception, adoption of sustainable and organic practices, national wine strategies and the broader economic implications of innovations in the wine sector. He holds a PhD in Economics from Princeton University.

Mohammad N. Elahee, Department of Entrepreneurship, International Business & Strategy, Quinnipiac University, Hamden, CT, USA

Mohammad Niamat Elahee is a Professor of International Business at Quinnipiac University in Connecticut, United States. He has also taught in multiple countries, including Bangladesh, China, Egypt, France, Mexico, and most recently, in Poland. He was a U.S. Fulbright Professor in Jordan. His research interests include Artificial Intelligence, cross-cultural negotiations, consumer animosity and ethnocentrism, and wine marketing. Dr. Elahee has a strong media presence. He coauthored a textbook on globalization and edited a book on the nuclear deal between Iran and the West. Professor Elahee holds a PhD in Int’l. Business & Marketing from the University of Texas-Pan American.

Published

2026-06-29

How to Cite

Villanueva, E. C., Depetris-Chauvin, N., & Elahee, M. N. (2026). Laura Catena on the Future of Global Wine Business: Innovation, Sustainability, and Global Management. Journal of Comparative International Management, 29(1). https://doi.org/10.55482/jcim.2026.36438