Reimagining Wine: How Baja California Vintners Are Responding to Sustainability Pressures?

Helena Campos Gutierrez (MBA, MMDD) is a Research Associate at Mosaic HEC Montréal and is currently pursuing a PhD in Administration at HEC Montréal, specializing in Management, Strategy, and Entrepreneurship. Her research focuses on the intersection of innovation and sustainability, with a particular interest in innovation processes within the food system. She examines how organizations and innovation ecosystems can design and implement sustainable solutions to address contemporary environmental and societal challenges. Her work aims to contribute to advancing knowledge on the strategic and organizational transformations required to foster more resilient and sustainable food systems.

Nicolas Befort (PhD) is Professor of Economics at NEOMA Business School and Director of the Chair in Bioeconomy and Sustainable Development. He analyses innovation processes in the ecological transition, with a particular focus on the strategic, institutional and organizational dimensions of sustainable innovations and innovation ecosystems. His research covers bioeconomy, circular economy and biotechnology, as well as ongoing transformations in the agricultural and wine-growing sectors. His research is supported both by private and public fundings. He regularly acts as an expert for national and international institutions, including the European Commission and the World Bank.

Patrick Cohendet (PhD) Patrick Cohendet is an honorary professor in the Department of International Business at HEC Montréal. He is also professor emeritus at the University of Strasbourg, where he began his academic career. His teaching, research, and publications focus on the economics and management of innovation and creativity, the management of innovation ecosystems, and the evaluation of research project impacts. He is the author of more than 150 articles published in peer-reviewed journals and 30 books and has supervised over 80 PhD students. Since 2007, Professor Cohendet has served as co-director of the Mosaic research and development center at HEC Montréal, which specializes in the management of creativity and innovation. He is an elected member of the Royal Society of Canada.