Winery Tourism Competitiveness Across Macro, Meso and Micro Data Hierarchies: Comparative Evidence from France, South Africa, and Romania

David Priilaid is Associate Professor at the School of Management Studies, University of Cape Town, South Africa. He teaches entrepreneurship, creativity, and strategy. His research focuses on wine business innovation, creativity in music and business, and entrepreneurship, with over 50 publications in international journals and conferences. He serves on the Board of the Global Wine Business Institute as Regional Coordinator for Africa and the Middle East.

Antoine Pinède is a scientific collaborator at the Global Wine Business Institute (Geneva School of Business Administration, HES-SO), where he studies market dynamics and consumer behaviour in the wine sector. His work combines econometrics, surveys and experimental designs to understand how production choices, branding and consumption contexts shape consumer judgements.

Monica Maria Coroş is Associate Professor at the Faculty of Business, Babeș-Bolyai University of Cluj-Napoca, Romania. She teaches subjects in the areas of management, tourism, and hospitality. Her research covers topics related to destination management organizations, sustainable tourism, rural tourism, entrepreneurship, and SMEs and adds up to over 100 articles, books, and book chapters published in national and international conferences and reputable journals and books. She is a member of the FuTourWork Horizon project dedicated to workers’ wellbeing in tourism and hospitality.