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Abstract
The establishment of the Agricultural and Rural Development Agency (ARDA) by the Diefenbaker government in 1961, and its enlistment in the Pearson government’s “war on poverty” in 1965, focused political attention on places that had been excluded from postwar Canada’s modernity and affluence. This article examines print media’s construction of Brantville, New Brunswick and Keelerville, Ontario as poverty capitals during the 1960s. It argues that while there were general characteristics of reporting on poverty capitals, there were also pronounced regional contrasts. Brantville’s poverty was represented as confirming existing assumptions about where affluence and modernity were lacking, while Keelerville’s poverty, so close to the centre of political power and postwar affluence, was much more of a challenge to represent.
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